Samsung's two-minute ad showed Seth Rogen ("The Guilt Trip") and Paul Rudd ("Role Models") getting called in to do a "Next Big Thing" ad for Samsung.

NPR: Oh The Drama! Super Ads Go Epic

The whole sympathy, guilt trip ploy never worked on her like it did with dad.

NPR: 'Arson' by Nick Lysohir

The most poignant part of the movie for me was watching her leave for a business trip, crying her eyes out at the guilt of having to part again with her two young children.

FORBES: "I Don't Know How She Does It"

Turner has been accused of guilt-trip capitalism--but his premises seem to be shared by some of the market's strong defenders.

FORBES: The Moral Limits of Wealth