The healthy main dish and the green salad are examples of the halo effect.
FORBES: The Health Halo Effect: Counteracting Candy With Diet Soda
Paradoxically the halo effect of early interest rate convergence allowed a greater divergence in fiscal policies.
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Recognition that the halo effect has a powerful influence on business has been relatively recent.
Later work on the halo effect suggested that it was highly influenced by first impressions.
In a descent, the halo effect will be in force but in reverse.
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One key takeaway is the power of the Halo effect with confidence.
The halo effect story for Apple products is still in effect.
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The halo effect is generally used to explain why a customer has a bias towards a certain product because of a favorable experience with another product at the same company.
We are eager to believe that the success of a company or individual is determined by what they are doing right now, what Phil Rosenzweig dubbed The Halo Effect.
Moreover the halo effect from the hot-selling media players has led to a surge in sales of Apple desktop and laptop computers that has made Apple a player in the computer market once again.
If Apple is to make the most of the halo effect from the iPod to push its upmarket computers on greater numbers of customers, it would be well to do so as soon as it can.
The halo effect of the marketing and desirability of devices like the Lumia 920 will be vital to this endeavor, and by using consistent design cues across the Lumia range, Nokia are doing their best to encourage this.
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By introducing the television-like device with expanded computer capabilities and with the same user interface as iPods, iPhones, iPads, and Macs, Apple would benefit, yet again, from the Halo Effect and expand its media influence to the living room.
But Mets fans will not get the halo effect of surging tv fees because team owners Fred Wilpon and Saul Katz also own 65% of SportsNet New York ( Time Warner and Comcast own the remainder), the RSN that televises Mets games.
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After a little online research, I discovered this phenomenon is called the health halo effect.
FORBES: The Health Halo Effect: Counteracting Candy With Diet Soda
The healthy halo effect is not limited to poor choices on side dishes.
FORBES: The Health Halo Effect: Counteracting Candy With Diet Soda
The next time you reach for a candy bar to go with your diet soda, remember the health halo effect.
FORBES: The Health Halo Effect: Counteracting Candy With Diet Soda
James Bailey, an organizational behaviorist and professor of leadership at George Washington University, argues that we often take this one step further and apply what is called the "halo effect" to these stars.
Call it the Apple halo effect.
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The genius of Steve Jobs was creating an image that produced a halo effect leading to the masses starving for Apple products.
The existence of the so-called halo effect has long been recognised.
They have plenty of large SUVs that don't get great mileage, but they've used the Prius, their Highlander and their Lexus RX-400H hybrids to kind of show a halo effect and tell people to ignore the big trucks, you know, they don't have as many of those, according to advertising.
In any case, the iPod shuffle has proved the product's vaunted "halo effect" in that, when Apple introduced its new iPod in January, everybody stopped talking about how many copies of Halo 2 Microsoft shipped during December.
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Some are speculating that the film's success is a halo effect from people spilling over from sold-out showings of New Moon.
But he says you can always accept lower margin at any product at any given time for a strategic reason, but at the background we always know that this halo effect plays.
But in the short run and here we are talking about a short-term strategy the Kindle will sell and likely create a halo effect of add-on sales for Amazon.com.
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