However, instead of leveraging the high brand awareness of Liz Claiborne to drive traffic to its stores, J.

FORBES: J.C.Penney Tramples on Liz Claiborne and Misses a Great Opportunity

Right now as lead nutrition supplier for the red hot Ultimate Fighting Championships, MusclePharm with its highly visible logo is everywhere in the media, so brand awareness is high.

FORBES: Blast Off Time For MusclePharm: $12 Million Offer is Complete

Given such high awareness, had it been managed effectively, instead of shrinking, I could see the brand possibly supporting a number of free standing Liz Claiborne stores both in the United States, Canada, and even Europe.

FORBES: J.C.Penney Tramples on Liz Claiborne and Misses a Great Opportunity