Taxing more services "remains the holy grail of state and local taxation, " says Dominic M.
They have focused like a laser beam on the holy grail of compensation carried interest.
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But the Holy Grail for marketers always has been, and always will be, cause-and-effect.
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"This is the Holy Grail of Holy Grails, " said Vincent Zurzolo, co-owner of the Web site.
The holy grail is a Day Zero attack, preventing something which has never been seen before.
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The pants would look sexier and feel better at the same time the holy grail of pants.
This is the holy grail of messaging platforms: evoking strong emotion with minimal friction.
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David Cage, Quantic Dream: Getting the player emotionally involved is the holy grail of games.
"This is the Holy Grail of breaking barriers of underachievement and disaffection, " he said.
The Holy Grail of just about every athlete out there is to compete in the Olympics.
That leaves independents, the highly coveted voting bloc that is the holy grail of election year politics.
The Holy Grail is isochronism ensuring that the oscillations that push the second hand forward are perfectly regular.
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Parallel computing has been the holy grail of supercomputer design almost since the dawn of the silicon age.
The holy grail of investing: how to discern opportunities for value that are outstanding in a competitive marketplace.
Can it avoid plunging into the Gorge of Eternal Peril and continue its quest for the Holy Grail?
Class president Tom Siebel says the holy grail in enterprise software is cross-platform, cross-silo monitoring of company results.
In the 1970s, the marts hit on the holy grail: financial futures, such as bonds and stock indexes.
Getting monetary policy right used to be, and may again well become, the Holy Grail of economic policy.
The reason content marketing is popular right now is because it sounds like the holy grail of marketing.
Developing multiple stages is the Holy Grail of rocket science, requiring expertise in guidance systems and other tricky technology.
Opportunity, not largesse, is the Holy Grail of economic growth and equitable prosperity.
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"The holy grail is trying to identify which patients will benefit, " he says.
In fact, old coalbeds could someday become the Holy Grail of carbon sequestration.
In Wagner's libretto, the Holy Grail is protected by an order of knights.
None of this is lost on the beauty industry, which sees erasing signs of ageing as the holy grail.
The Holy Grail of American politics is to identify your core supporters and then get them to the polls.
This is the holy grail of decision effectiveness: an environment in which people naturally take responsibility for cross-boundary cooperation.
Both retail giants have recently made high-profile advances in the race towards same-day delivery, the holy grail of online commerce.
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Customers loved it, margins were eye-popping, and as a subscription service MarketWatch delivered the Holy Grail of business: recurring revenue.
"The Holy Grail is a vehicle that can drive itself and park itself and charge itself autonomously, " says Prof Larson.
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