The incantation of names is, on its own, a powerful literary style.

NEWYORKER: The Dragon��s Egg

And here we get to the ritual incantation: the eurozone simply is not an optimal curency area and thus it should not have the same currency.

FORBES: The ECB is Killing the Italian Economy

Michael Splinter was raised on the most powerful incantation in the tech industry, Moore's Law, which roughly holds that computing power per dollar doubles every two years.

FORBES: Seeking The Light

Best of all, perhaps, are the marvels of devotional incantation.

CENTERFORSECURITYPOLICY: Center For Security Policy

As ".com" became The Street's magical incantation, Internet-related IPOs gained an average 242% last year.

FORBES: New Issues Review

For the most part, magic incantation patents are few and far between.

FORBES: Dear Silicon Valley: Please Quit Whining About Patents