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This knowledge gap is referred to in the marketplace as information asymmetry and it is money in the bank (literally) for an organization that is willing and able to trade ahead of other market participants, its own clients included.
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And in a way I find that understandable, because the issues of information asymmetry, cultural differences, and mistrust are clearly aggravated in the case of a cross-cultural merger.
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Nevertheless, one of the primary motivations for medicine's ethical code is the asymmetry of information that exists between doctor and patient.
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Information asymmetry is shifting toward the consumer, however slightly, toward individuals and groups of individuals sharing information, and away from institutions, corporations, and governments.
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The same power asymmetry between the abuser and the abused exists, and the same opacity of information exists.
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An understanding of information asymmetry has improved our understanding of how various types of markets really work and the importance of corporate transparency.
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