While copyright law grants thecreatorof an original work certain rights including the right to copy and authorize others to copy the work, to make derivative works, and sell and market the work, publicity rights protect the subject ofthe work where the subject is a famous person.
The proposed LEI system in this paper relies on the at-source creatorofthe legal entity and its local certifying agent (an internationally recognized auditor, law firm, perhaps a local exchange or business registry owner or other trusted source) to ensure the accuracy of data.