As Mike Flemming pointed out yesterday on Deadline Hollywood, that could hurt movies like TheLincolnLawyer and Limitless that are holding steady at the box office thanks to word of mouth.
Of course, those are exactly the vehicles whose redolence Lincoln is trying to wipe from the minds of any American consumers who are old enough to associate the brand with the huge luxury battleships like the well-used model driven by McConaughey in LincolnLawyer.