Social media affords a more straightforward way of gauging the bonds between brands and the consumers who love them.

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She and their children visit Bales every weekend, and "for a few hours I can see and feel the love that flows" between them, she added.

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What the Irish writer and director Martin McDonagh seems to love is snapping back and forth between tragedy and farce, raiding the entire grab bag of terrible cinematic styles and making them shine by exaggeration.

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