Salt is indeed key to the chemical equation behind the drink's little magic trick, explains Kantha Shelke, spokeswoman for Chicago's Institute of Food Technologists.

WSJ: Half Full: The Power of the Pickleback

But the making of screens, like a good magic trick, helps to redirect our attention from what is happening behind the scenes, where Apple is finding more ways to pump its media to us, for a fee.

FORBES: The iPhone 5 Is The Next Apple Screen Built To Consume Paid Media

Ghosting through these orange-lit Mallorcan villages, the R potters with sublime ease, riding better than a standard Cayman S, despite being lowered a not-insignificant 20mm, failing to graunch over speed bumps, sucking lumps into the dampers like a tiny, perfect magic trick.

BBC: In search of the perfect road in Mallorca