Fast forward 24 hours to the Commons and the man behind the idea of a local benefit cap, shadow work and pensions secretary Liam Byrne, was asked whether he had discussed the idea with his colleagues in Wales.
Perhaps the final word should go to the man many credit with pioneering the idea of restricting food intake to extend life.
Mr. SWAYNE: For me, as a black man, the idea of - in certain ways is akin to somebody saying well, because black people in the 1930s and '40s couldn't get in to the top schools, they're not going to get educated.
This idea that government was beholden to the people, that it had no other source of power is still the newest, most unique idea in all the long history of man's relation to man.
The voyeurism resonates with a man whose industry helped redefine the idea of privacy.
The transformation of the lion of the Senate into the baffled old man who, all too obviously, had little idea how to respond to the collapse of America's financial system in mid-September is painful indeed to read.
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Back in the early 80s a man by the name of Geoff Goodfellow had an idea: to relay electronic mail from Arpanet to his alphanumeric pager.
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However after a week of negative reaction to the idea, the Isle of Man TT co-ordinating committee, chaired by Tourism Minister Martyn Quayle, announced a U-turn on Friday.
Mr. MEYERS: Well, I suppose the simple power of the theme and the idea that a man who is weak and poor and old, and has gone through tremendous physical hardships, including having his hands sort of torn up by the rope and the struggle, does in fact endure, and prevail, even though he's lost what he's fought for, because the sharks have eaten the marlin.
The Sainsburys are among the richest families in Britain, but Lord Sainsbury hated the idea of being thought a rich man.
Behind all this sits the worrying idea of a man who does not really know his own mind.
Once upon a time, the idea of the man enjoying looking at her would have started something, one of those games, looking out for him among the others, bantering with him.
Of course, just the idea that three people - a man and two women - unrelated could have a public conversation about freedom of expression, attitudes towards women, sexuality and other taboos in the rigid social climate of Saudi Arabia would be otherwise unthinkable.
Those bewitched by the John-John idea saw the grown man as a frivolous young fellow floating carelessly on the pleasures of life.
She scared me into a closet so deep and dark that the idea of living as a gay man was completely, like a career in arts, out of the realm of possibilities.
The whole show feels like a man's idea of what drives a woman - so, for instance, McDonagh's professed reason for joining the military is to be like Linda Hamilton in The Terminator films.
The altruist idea that the need of one man is a moral claim on the lives of others sets up a race to the bottom, where needs multiply and ability is punished. (This was unforgettably dramatized in the story of the 20th Century Motor Company, in Atlas Shrugged).
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Although neither man has a restaurant background, they liked the idea of giving aspiring chefs a chance to try out their skills in a real restaurant.
Was it not so much an award to a man as it was to an idea of the leadership we have ever since needed but have yet to find?
So the man actually thinks it is his idea when it comes out of his mouth.
Microsoft co-founder Paul Allen made waves late last month when the Wall Street Journal published a preview of his new book, Idea Man, out next week.
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The fertilizing idea, the spark of this novella a man who turns into a giant bug is crazy, but it brims with symbolic significance on both the personal and collective level.
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Clearly, the man who was once Tony Blair's Europe Minister, had no idea of the enormity of the scandal he had sparked off or the consequences he faced.
"Of course my father was still a relatively young man back then, 62, and we had no idea he would die at the relatively young age of 65, " she says.
Ditto the idea that one of the chief abetters of that effort, Brent Scowcroft, is the best man to run the President's Foreign Intelligence Advisory Board.
No one gives a man carrying the body of a young dead girl through the streets a second glance, but they balk at the idea of women wanting to vote.
Ms Findlay said she had "no idea of the enormity" of the search under way for Lucan who was then the most wanted man in Britain.
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