Matthew Shadbolt, the director of online marketing for the Corcoran Group real estate company, said the portable technology helps him connect with potential homebuyers.

FORBES: Checking Out Where Consumers Check In Helps Marketers

In the prosaic world of real estate marketing Mark Segal and Jeffrey Jones have found a rarefied perch.

FORBES: Eye in the Sky

The advantages of lower real estate costs, smash marketing, and molding retail experiences for your brand cannot be undersold.

FORBES: BIG BOX GOES SMALL BOX

It is becoming apparent that the marketing of private equity, hedge funds, venture capital and real estate to public funds has involved payments to elected officials and relatives of elected officials.

FORBES: A ''Tipping Point'' for Public Pensions?

CoStar Group ( CSGP), a provider of information and marketing services to commercial real estate professionals in the United States as well as the United Kingdom, has seen consensus estimates fall meaningfully lower for both 2013 and 2014 following a rare earnings miss on February 27.

FORBES: Rare Earnings Miss Drops Estimates For CoStarGroup

All this week, Forbes.com will examine the imminent graying of America and its likely impact on finance, health care, marketing and real estate.

FORBES: Buying A Stairway To Heaven

But the endowment also received scant interest for its real-estate holdings when it was marketing the funds, according to a person with knowledge of the bidding process.

WSJ: New Jersey Fund Move Could Clarify Prices