Your goal when dealing with the media is to communicate a message in the clearest and simplest manner possible, while at the same time building your reputation as a strong and forceful communicator.
Brian Clark over on the Copyblogger media sites is doing a great job of crafting and conveying the message.
We are indoctrinated on a daily basis, in the schools and through the media, with the message that all cultures are equal and that, if one culture is worse than all the rest, it is our own.
After having seen that brilliant scene in the movie line in Annie Hall, one is always wary of quoting Marshall McLuhan, but we should remember that the medium is the message, the tetrad of media effects and all that other good stuff he said.
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The NFL does not see trust when it sees the union have media conference calls spinning a message that is one-sided.
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Is there any message the President is sending to the media or to the Gridiron Club?
The Court should express itself in a way which is less prone to public misunderstanding and the media should avoid simplifying the message.
Within these media, it is important that the message be extremely clear and concise.
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Part of the problem is that traditional media's message that people should pay for popular movies, TV shows and books doesn't resonate with Web-savvy consumers who are used to getting content from the Internet for free.
Microsoft is relying on the media to pass out their message of emotion and simplicity, especially the tech blogs and gadget sites that may have been looking for more technical details from the launch.
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Now that message delivery has become fragmented between tablets, TVs, smartphones, social media and the like, the strength of the message is what differentiates one brand from another.
What both groups have in common is a native embrace of the virality of social media to get their message across.
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It will be interesting to see how innovative the car maker is in communicating its message through social media and other platforms as its new products roll out.
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And the last thing she should want when discussing international relations with leaders and the media is for some shiny thing on her head to detract from her message.
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Releasing your report through the World Economic Forum is a good way to have global media outlets amplify your message, too.
Instead Microsoft is showing media and key clients around, hoping they will spread the message that the technology on show will make people's lives easier.
For most of us, the more pressing issue is to get our message across ever changing and proliferating media and somehow reach buyers.
Of all the things I teach people to do during media interview training, by far the hardest is to get them to repeat all three of their main message points IN EVERY SINGLE ANSWER.
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Despite all of the frightening reports that dominated TMI media coverage at the time of and over years since the accident, the important lost message is that no one was injured or killed, and very little radiation was released.
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In particular, they will argue that in some internet use - particularly social media sites - it is difficult to distinguish between the details of the communication and the actual content of the message.
The TSA is actually fairly aggressive when it comes to putting its message out through social media.
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