We finished with the first two vintages of Burt's new wine (crafted after the expiration of his noncompete clause), the 2008 and 2009 Morning Dew Ranch Pinot, from a vineyard he planted in the Anderson Valley in Mendocino County, a very promising region for Pinot that, when he first bought in a decade ago, was almost as obscure as the Russian River Valley had been.

WSJ: How Burt Williams Became Pinot's Patron Saint | On Wine by Jay McInerney

The next morning, as ACT THREE begins, the Dew Fairy arrives to wake the children up.

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The lawn that morning was cinematic, with dew lying like a rime of silvery frost on the playing surface.

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Just when we thought "Burt's back, " he delivered the melancholy news that the 2009 vintage would be his swan song for Morning Dew Ranch.

WSJ: How Burt Williams Became Pinot's Patron Saint | On Wine by Jay McInerney

Simon Lowden, chief marketing officer for PepsiCo's Americas beverages, says the idea for Kickstart came about after the company learned through consumer research that Mountain Dew fans were looking for an alternative to traditional morning drinks such as coffee, tea and juice.

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