This advert has cleverly tied up the name of the product and the name of the character in the slogan - "Brains perform best when they're hydrated" - but in fact it could be for pretty much any product.
That's the name of the product, which boasts a memory twice as big as that of conventional CDs.
"For obvious reasons, both positive and negative, they didn't want us shouting about what the name of the exact product was, " he says.
Incapable of remembering any of these, we ended up calling each item by the name of the product they are meant to compete with.
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Simply type in the product name of the item you are considering and use an online product comparison tool like Google Product Search, NexTag.com or BizRate.com.
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"The name did not reflect the potential of the new product, " Masterson says.
Whatever his view of European fashion, he saw the commercial value of publicising a designer's name with the product.
For the rest of the world does not eat Marmite: the NZ stuff is entirely different from the UK product of the same name and both again are different from the markedly inferior Australian Vegemite.
Before "Xbox Music, " there was " Zune Marketplace" -- while Zune (the hardware) was never anywhere near as successful as the Xbox brand is, the concept of tying the marketplace to a single product name seems confusing at best.
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Much of the comedy revolved around the name's suggesting of a feminine-hygiene product.
"When the family name is on the product, that does tend to kind of focus the mind if the CEO is a family member, " he says.
Mike Kostoff, a brokerage consultant and managing partner at Kostoff Group, says the strategy seems sound, and using the Merrill Lynch brand instead of Bank of America's name could help the online product succeed.
The first 2, 000 buyers will receive a special edition version with a laser-engraved tiger graphic reminiscent of the product's previous name, Blue Tiger.
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One even comes to be fond of a bad name, if the product itself is delightful.
In naming its new product the firm appropriated both the name of the distillery and its location.
Like Champagne or Stilton, the name binds product and place (the Belgian town of Lembeek was an early brewing hub).
In the age of the Internet where you want your product to be easily found online, you have to question the spelling of the name.
SweetLabs has just changed its name from OpenCandy because of its launch of the new Pokki product.
Amongst the updates are a more textured backing for the cover, which should help it stay in small hands and some more subtle choices, like the inclusion of tiny X's, corresponding to the O ring at top, in keeping with the product name.
Its cosmetics product segment provides various products under the brand name of OHUI, Whoo, ISA KNOX and LacVert.
Heber's book and the name of his weight-loss plan promote the company's signature product.
When it comes to the Ideal Spectator Sport, fan expectations are high, some of the highest in virtually any product and service category you can name.
On top of that, it's from an engineering firm that you've never heard of -- Wikipad is also the name of the business behind the tablet, and this is the company's first product launch.
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Contrary to its name, though, the product that arranges all the routing among these scenarios is not a piece of glass at all but Microsoft's Kinect console.
But less sophisticated buyers may be shunning the product because it has the misfortune to share its name with Ariel Sharon, the leader of Israel's Likud party whose visit to Muslim shrines in Jerusalem helped set off the current intifada.
According to the 2010 RBC Capital Markets study, when trial victories, settlements between drugmakers and dropped cases are combined, generic companies were able to bring their product to market before the brand-name drug's patent expired in 76 percent of the 371 drug patent suits decided from 2000 through 2009.
Yet Arzoo was the product of exactly the same entrepreneurial thinking that had led Bhatia to Hotmail -- the name is derived from html, the code with which web pages are constructed.
Engadget's team of dedicated reporters are seemingly everywhere at CES, covering the breaking product news and scoring the top name interviews that help make the CES experience even more robust for all who follow CES' inspiring innovations and technology news.
And that's a problem--the temptation to hook up a hot name with most any product under the sun, while profitable in the short run, only leads to a dilution of the athlete's brand name after a while, experts say.
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