Even so, sceptics still worry that the firm may not be able to establish a new corporate culture quickly.

ECONOMIST: Mining

In 2000-2003, the emphasis switches to employees and the struggle to get employees to buy into a new corporate culture.

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Their new employee handbook is the hot topic among corporate-culture watchers.

FORBES: An Organization Design Renaissance

Placing stricter regulations on banks is one thing, but we also need to put real leaders in charge of the banking sector, men and women who are truly ethical and can create a new banking regime and re-engineer the corporate culture of these institutions.

ECONOMIST: The wealth of nations

Or is there a resistance to learning so embedded in this corporate culture that even new leaders who have built great brands in the past cannot overcome it?

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We want to show people there is an alternative to monotone corporate beers and introduce them to a completely new approach to beer and elevate the status of beer in our culture.

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