One of the great unwritten histories of the tech revolution is how hot new industries, prospected by innovative young companies, get hijacked by established companies that merely re-label what they already have to confuse the issue and then triumph through marketing muscle.

FORBES: Sales Pressure Cloud Hype

C. issued subpoenas to phone companies, and when the records finally came in, a new member of the team, Jason Friedman, combed through the call histories of Rajaratnam and Khan.

NEWYORKER: A Dirty Business

Indevus Pharmaceuticals has had one of the rockiest histories in the biotechnology sector, with big hopes for new drugs being shattered again and again.

FORBES: Magazine Article

Three new histories of London are, in fact, divided about the prognosis for the city.

ECONOMIST: London uncovered

The hotel bars of New York City have no shortage of stories detailing their eclectic histories.

BBC: New York City's classic hotel bars

Therefore, companies will have far less flexibility in addressing different salary histories for new hires, different salary demands from existing employees, the size of pay raises for people promoted into new roles, and so on.

FORBES: Paycheck Fairness Act Will Be Anything But

John Buescher, a researcher at the Roy Rosenzweig Center for History and New Media at George Mason University, has championed alternate histories as a way to teach real history.

WSJ: In Texas, the Secession Movement Blooms in Fiction

Alert to this risk, Facebook has been rolling out new features such as Timeline, which encourages users to load their life histories onto the social network, to bind them in more tightly.

ECONOMIST: Valuing Facebook