The New New Thing had just cracked the New York Times bestseller list.
He repeated the trick with The New New Thing about Jim Clark and in the Internet business in the 1990s.
The movie "has prevented more white-collar crime and inspired more business losses than any American movie, " says Michael Lewis, author of Liar's Poker and The New New Thing.
"Art is like tech--you are always trying to hash through what is the new, new thing and what is a rehash of the last new, new thing, " says Singer.
Right when the death knell was sounding on the dot-com craze, wireless technology has emerged as "the new new thing, " with new players popping up left and right and a host of IPOs on the horizon.
Because copying accelerates the fashion cycle, banishing old designs to the dustbin of history (perhaps to be dusted off and reintroduced later) and sending the fashion-conscious off in search of the new, new thing.
And although the rollout of those products has barely even started, Apple investors have to be thinking what comes next: the new, new thing.
FORBES: Update: Apple Buckles; Below $600 For 1st Time Since July
Why rush out and buy the new, new thing if it looks just like that old phone that's been around for more than a year?
Instead of the constant chase for the shiny new thing, maybe the better bet is more diligent focus on mastering incumbent media.
FORBES: Discipline: The Killer App to Curb Digital Attention Deficit
The Hyatt is not the only new thing in town - the hotel sits on the just finished Loyola Avenue Streetcar line, which started running last month.
Couple that with the tendency of patients with pain to want to try the new thing, because none of the existing treatments work that well.
FORBES: How The Placebo Effect Will Help Allergan Sell Botox
In the 1970s and early 1980s, for instance, firms stocked up on the new thing at the time, mainframe computers.
Once in a while if something new appeared in the horizon, Microsoft got on to the truck with a shot gun, shot them and then took over whatever the new thing created.
FORBES: The Secret of Microsoft's Success (And Some Lessons For Apple)
Of course, as is the case with any Apple product, die-hard fans will buy whatever the new thing is -- no matter what it is exactly, and no matter how much it costs.
It is sunny nearly all the time, avocado is a major ingredient on nearly every menu and unlike New York, where you may see a celebrity in passing (and ignore them, since that is the New York thing to do), in LA, it is hard to go a night without rubbing elbows with someone in the "biz".
Thousands, perhaps millions of investors are taken in each year trying to find the next new thing.
The New Thing is the best Silicon Valley book to come out yet.
Another is how fast will people ditch their smartphone to run out and buy the latest new new thing?
FORBES: How To Profit From Apple's iWatch, Nike's FuelBand and Google's Glass
This is the land where tomorrow reigns, as local consumers are all too willing to flaunt the next new thing.
Now that social media has been around for a while, just what is the next new thing on the tech horizon?
FORBES: All It Takes Is A Smile And A Hug To Jump-Start NY Tech
He somehow manages to contain his excitement over this development long enough to explain the captivating new thing at Chemtura (bromine brines).
You can shift the meeting once a month, or try the occasional new thing, but you have to make progress no matter what.
FORBES: Why OpenStreetMap Dropped the Creative Commons License
Just a couple of years ago, medication reminders called GlowCaps were the big new thing and available directly to consumers on Amazon.com.
The Tropicana is a ratty 50-year-old casino on Las Vegas Boulevard that's being courted as if it were the hottest new thing in town.
Eventually these companies realize their error of not focusing enough on the new thing, and then the company fights desperately and hopelessly to recover.
The new thing now is to counterbalance the blatant promotion (which, in turn, attracts more photo-friendly stars to pop by) with a charitable component.
News Corporation's shrewd acquisition of MySpace has put Rupert Murdoch back on the cutting edge, at least until the next new thing comes along.
Both of these companies need to worry not just about out-maneuvering each other but out-innovating the now insatiable desire by consumers for the next new thing.
The only really new thing in the chancellor's speech was the recruitment of Beth Noveck, the woman who's been running the Obama administration's open data initiative.
应用推荐