In the case of Wendia, and perhaps in other cases as well, a seasoned executive from an industry giant may become the best pioneer for a newstyleofbusiness.
In the heart ofthe theatre district and steps from Boston Common, the 356-room Revere Hotel straddles the line between business chic and new age style, attracting a smattering of local glitterati to its Emerald Lounge for evening cocktails.
Looking beyond logical changes to performance on products and services in terms of innovation, style and pricing, this new crisis-induced variable is key to our business and redefines the breakdown ofthe marketing mix.