The New Thing is the best Silicon Valley book to come out yet.
In the 1970s and early 1980s, for instance, firms stocked up on the new thing at the time, mainframe computers.
Eventually these companies realize their error of not focusing enough on the new thing, and then the company fights desperately and hopelessly to recover.
The new thing now is to counterbalance the blatant promotion (which, in turn, attracts more photo-friendly stars to pop by) with a charitable component.
Couple that with the tendency of patients with pain to want to try the new thing, because none of the existing treatments work that well.
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He could have shelved his curiosity about the new thing called a microprocessor back in the 1970s, stayed at Reed College, and let IBM build the personal computer.
Once in a while if something new appeared in the horizon, Microsoft got on to the truck with a shot gun, shot them and then took over whatever the new thing created.
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Of course, as is the case with any Apple product, die-hard fans will buy whatever the new thing is -- no matter what it is exactly, and no matter how much it costs.
The New New Thing had just cracked the New York Times bestseller list.
"Art is like tech--you are always trying to hash through what is the new, new thing and what is a rehash of the last new, new thing, " says Singer.
Now that social media has been around for a while, just what is the next new thing on the tech horizon?
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We were just getting used to that whole wave of 21-inch LCDs, when it looks like 22-inchers are going to be the hip new thing in the coming months.
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Instead of the constant chase for the shiny new thing, maybe the better bet is more diligent focus on mastering incumbent media.
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The Hyatt is not the only new thing in town - the hotel sits on the just finished Loyola Avenue Streetcar line, which started running last month.
He repeated the trick with The New New Thing about Jim Clark and in the Internet business in the 1990s.
After you embrace the new reality, the first thing you need to do is get the new requirements ingrained in your most innovative employees.
Right when the death knell was sounding on the dot-com craze, wireless technology has emerged as "the new new thing, " with new players popping up left and right and a host of IPOs on the horizon.
And as soon as you become eminent, almost certainly, whatever the new exciting thing is, it means that you and your buddies are going to get knocked out of the textbooks.
The only really new thing in the chancellor's speech was the recruitment of Beth Noveck, the woman who's been running the Obama administration's open data initiative.
Thousands, perhaps millions of investors are taken in each year trying to find the next new thing.
This is the land where tomorrow reigns, as local consumers are all too willing to flaunt the next new thing.
He somehow manages to contain his excitement over this development long enough to explain the captivating new thing at Chemtura (bromine brines).
You can shift the meeting once a month, or try the occasional new thing, but you have to make progress no matter what.
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Just a couple of years ago, medication reminders called GlowCaps were the big new thing and available directly to consumers on Amazon.com.
The Tropicana is a ratty 50-year-old casino on Las Vegas Boulevard that's being courted as if it were the hottest new thing in town.
News Corporation's shrewd acquisition of MySpace has put Rupert Murdoch back on the cutting edge, at least until the next new thing comes along.
Both of these companies need to worry not just about out-maneuvering each other but out-innovating the now insatiable desire by consumers for the next new thing.
The movie "has prevented more white-collar crime and inspired more business losses than any American movie, " says Michael Lewis, author of Liar's Poker and The New New Thing.
And the big new thing was just a smaller iPad.
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