The so-called New Urbanism movement emerged in the mid-90s and has been steadily gaining momentum, especially with rising energy costs, environmental concerns and health problems associated with what Leinberger calls "drivable suburbanism" -- a low-density built environment plan that emerged around the end of the World War II and has been the dominant design in the U.S. ever since.

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The core areas of The Woodlands and Springwoods Village have been informed by the tenents of New Urbanism.

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They want to buy into the idea of new urbanism.

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