Thousands, perhaps millions of investors are taken in each year trying to find the next new thing.
This is the land where tomorrow reigns, as local consumers are all too willing to flaunt the next new thing.
Now that social media has been around for a while, just what is the next new thing on the tech horizon?
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News Corporation's shrewd acquisition of MySpace has put Rupert Murdoch back on the cutting edge, at least until the next new thing comes along.
Both of these companies need to worry not just about out-maneuvering each other but out-innovating the now insatiable desire by consumers for the next new thing.
Within each State Capitol, there is likely to be a strong self-fulfilling prophecy to skirt around ordinary taxpayers in favor of the next new thing that only government could sustain.
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Instead of being the kind of person who opens yet another cupcake shop because it seems to be popular, they should create the next big thing brand new.
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The men were banging down the door for new assignments, promotions, the next thing to do, the next thing that stretches them.
And although the rollout of those products has barely even started, Apple investors have to be thinking what comes next: the new, new thing.
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This is a brand new thing, and I think it is going to be the next big thing.
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The next big thing around the corner is the new Boxee Box with live tv and DVR capacity built in, and the new Tivo box (XL4) and the Tivo Stream add on.
Aside from the next big thing in timepieces, Gates unveiled another new product under development, called Media2Go, which is close to what Apple Computer (nasdaq: AAPL - news - people ) should have announced at its own show earlier in the week.
The next thing the Founder Institute does when entering a new country is to create mentors for entrepreneurs.
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Since then a new generation of scholars have been casting about for The Next Big Thing.
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But first, it's time for the next big thing, where we try to get at what's new and happening.
The coolest thing about the next generation iPhone, however, is its new software.
But then the next thing you know, he's gone out and opened new lines of credit at a half a dozen stores where he's bought matching boots and earmuffs.
Trend spotters make big bucks looking for the next big thing, but commentator Louise Rafkin thinks that she has spotted a new trend and she's going to tell us about for free.
It's "the next best thing to a free lunch, " write Malkiel and partner Mei, a professor at New York University's Stern School of Business.
Customers, bombarded with mostly-accurate rumors about new products to come, held off buying current models as they waited for the next-great thing from Apple.
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As the world is focused on the new iPad from Apple (AAPL) and most of the speculation centers around iTV, the next big thing for Apple may be iWallet.
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