Its biggest competitors The North Face, Patagonia, Columbia are also some of its biggest customers.
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The expedition was sponsored by National Geographic and apparel maker the North Face, with support from Montana State University.
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The North Face began selling yoga gear last year, and Under Armour has gotten into the space as well.
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The North Face, as another example, has invested in China to build enthusiasm for outdoor activities and to connect the brand to such experiences.
Through the guidance of the coalition management teams, companies like The North Face, Jan Sports and Eagle Creek have gained new vigor and successes.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo!
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Not so fast, says Andrew Cherwenka, CEO of Authintic, a technology company that helps marketers like The North Face increase sales using predictive analytics.
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Highland Council employee Mark Phillips, 51, had fallen about 50m (164ft) while climbing in the Raeburn's Buttress area on the north face of the mountain on Monday.
REI's bigger influence, however, has come from funneling money to radical groups via the Conservation Alliance, a foundation it created with Patagonia, The North Face and Kelty in 1989.
The most recent one was about how The North Face (outdoor equipment company) has sponsored athletes who are posting about their trips or achievements or journeys via Instagram.
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They have been hired to run trips from Maine to Wyoming to Italy, for customers as diverse as well-known outdoor gear and clothing manufacturer The North Face and college alumni associations.
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At the North Face sponsored Ultra Trail de Mont Blanc, the premier trail race in Europe and possibly the world, the brand Vibram is one of the most prominent.
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While the solar sector is anxious about reduced incentives in the European market, making for gloomy stock prices, Suntech Power Holdings is looking on the bright side after inking a new deal with retailer The North Face.
On Thursday, Suntech Power Holdings announced it had been selected to supply 5, 445 solar panels for a 1 megawatt solar electricity system for retailer The North Face, demonstrating that solar photovoltaic installations continue to be popular among commercial and industrial properties.
Reports about the "body-in-a-bag spy" describe how two experts spent days trying to figure out whether Williams, who was athletic and of medium height, could have contorted himself in such as way as to lock himself into the North Face holdall bag, with a key to the padlock inside.
He also ran seven marathons on seven continents in seven days in 2003, and climbed the treacherous north face of the Eiger in 2007.
In 2003 he ran seven marathons on seven continents in seven days, and in 2007 he climbed the treacherous north face of the Eiger in Switzerland.
He was already a hero in Austria for having made, with three others, the first successful ascent of the infamous north face of the Eiger in 1938.
The United States remains vigilant in the face of North Korean provocations and fully committed to the security of our allies in the region.
But the North Wales club face a troubled few weeks before pre-season training starts as Crusaders face a winding-up order in the High Court in London on Wednesday from Her Majesty's Revenue and Customs over unpaid tax.
When I was in Beijing two years ago, I toured an entire multi-floor mall very publically devoted to counterfeit goods, from golf clubs to watches to designer outdoor clothing purportedly from the likes of North Face and Patagonia.
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The Broncos are also slated to face the AFC North and NFC South, which means difficult games against the Faclons, Ravens, Saints and Steelers.
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Second, the South Korean leadership has shown remarkable restraint in the face of humiliating North Korean provocations.
The arguments on the Humber Estuary are being repeated across the North of England as local authorities face up to the fact that they will not be able to meet tough new limits on the use of landfill set by both our Government and the European Commission.
We were the first to warn that North Face wasn't likely to stick to plan and successfully exploit its brand name in the casual-wear market (Oct. 21, 1996).
In Singapore Robert Gates, America's defence secretary, met his Japanese and South Korean counterparts, to reassure them in the face of North Korea's nuclear bluster.
U.S. officials said the goal of the flight wasn't to ratchet up tensions, but over time, to bring them down by showing strength in the face of North Korea's actions.
Support for South Korea after the North Korean torpedo attack was wobbly in the face of Chinese opposition.
Even with two of the top jihadist leaders dead, the Malian and French soldiers still face significant threats in the north.
Die-hards can spend up to 15 hours climbing the glacier's almost vertical north face, but moderate hikers prefer this wind-whipped, 90-minute scramble, where the spectacular views more than compensate for any burning thighs.
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