In the movie, the Olsen twins arrive in the Royal Towers on their father's private plane.

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But eventually the Olsen twins lost their glitter, says Cashmore.

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For its launch, Google asked celebrities (including fashion plates Carey Mulligan and the Olsen twins), fashion bloggers and retailers to curate their own boutiques, which cull items from e-commerce sites all over the web.

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Also, the Olsen twins refused to put their names on any of the branding, which has made The Row somewhat more acceptable for more snobbish fashionistas to embrace (though everyone knew that the twins were behind the brand anyway).

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Among others of whom audiences have tired: Britney Spears, Lindasay Lohan and the ever-present Olsen twins.

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