The Swatch Group brand, Omega, is the official timekeeper for the Olympics, which meant that the company had major marketing expenses during the 2012 London Summer Olympic Games.
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Pacific Time on Friday, the day of the Opening Ceremony, Twitter says the volume of tweets mentioning the Olympics surpassed the cumulative number of such tweets posted during the entire span of the 2008 Olympic Games in Beijing.
If the Olympics seem to be too attentive to the broadcasters, the Olympic Games could start to feel like professional wrestling or the XFL. For a short time NBC did well televising the violent football games geared completely towards television's lowest common denominator.
"NBC Olympics Live Extra puts the London Olympic Games into the hands of America's tablet and smartphone user, enabling us to once again use advances in technology to provide the broadest possible access to the thousands of hours of Olympic competition", said Gary Zenkel, President, NBC Olympics.
Mexican gymnast Elsa Garcia Rodriguez Blancas used the arrangement for her Olympics routine, quite possibly marking the first time a video game soundtrack has been used in the Olympic games.
Its commercial focus is looking ahead two years to the Winter Games in the Russian city of Sochi and the Youth Olympic Games in China's Nanjing and two years after that to the Rio 2016 Olympics.
Madrid's bid raises another question: After London which was selected to host the 2012 Olympics before the current crisis how will austerity programs sweeping Europe affect the Continent's role in hosting Olympic Games and other big events?
But he added that military deployment during Olympic Games was routine since the 1996 Atlanta Olympics.
So we also want you all to be a part of the Olympic Games, too -- especially living here, the Olympics seem kind of far away.
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He was named official artist of the Olympic Winter Games in Lake Placid and in Sarajevo as well as the Summer Olympics in Los Angeles.
It's the second time a game manufacturer has created mobile games for the Olympics--a venture that requires a pricey license from the International Olympic Committee.
Under various Olympics rules, non-Olympic sponsors aren't allowed to use athletes in marketing around the Games, and athletes are barred naming their sponsors or other brands on social media.
Commercially, it makes sense that beach volleyball and various X Games-like events have become part of the Olympic story in an effort to modernize the Olympics while targeting a more youthful demographic of viewers.
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