"The problem with the personals area is that it has been misunderstood, " says Barry Diller , chief executive of USA Interactive (nasdaq: USAI - news - people ), Ticketmaster's parent.

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Ultimately Wallace fouled out, but the aggression was mutual. 62 personals were called in the game while five players were disqualified on fouls.

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The National Association of Attorneys General and crusaders like Hersh say they want Backpage to do the responsible thing, like Craigslist, and take down its adult personals section.

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