The WSJ also cites Justin Bieber tweeting a picture of his own UGGs to explain this rise, although that might not explain the Buzz rise among male football fans.

FORBES: UGGs Is a Hit with Women, but Can't Keep the Buzz Up for Men

However, says Martin Cook of the Digital TV Group, a highly complicated picture, such as when a camera pans, at distance and high speed, across the faces of a football crowd, could be more troublesome.

BBC: Digital technology - pros and cons