These views count as traffic for the publisher Web site.

FORBES: Flipboard Gets An Upgrade, Publishers Rejoice

"The conditions have changed radically from the time Kerkorian first bought into Ford, " says Pete De Lorenzo, publisher of the Web site autoextremist.com.

NPR: Mega-Investor Kerkorian Sheds Ford Shares

He is the editor and publisher of the Atlanta bankruptcy attorney web site and the Disability Answer Guide, now in its 3rd edition.

FORBES: Consumer Bankruptcies Get Bad Rap, Do More Good Than Harm

Many investors turn to gold to begin with because they do not want to hold paper currencies, said Christian Magoon, publisher of the Web site GoldETFs.biz.

FORBES: FOCUS: Proposed Van Eck Gold, Silver ETFs Would Allow Redemptions Of Metal

Google's Tom Turvey responded with a letter to the Web site Publisher's Lunch saying that publishers don't have to participate in its program.

FORBES: Google's Scan Plan Hits More Bumps

Once an article is on a Web site, it costs the publisher nothing to have it read.

ECONOMIST: So many ways to pay online

Spotify is the current poster child for on-demand streaming but it is worth noting that Vevo, an on-demand music video site, is the top video publisher on the web behind YouTube and Facebook.

FORBES: Steve Jobs Was Wrong -- Consumers Want To Rent Their Music, Not Own It

The "nearly 1, 000 new clients each year" touted on her publisher's Web site are simply fans making inquiries by mail.

FORBES: Sizzling Suze