The same thing in the real world, if emotion enters your decision making process it's going to get ugly.

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Make it a real emotion relevant to the situation.

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Since John's death, there's been a real outpouring of emotion on the synth message boards.

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The honest emotion it produces out of what might have been banal tearjerker material is a small but real wonder.

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Resisting at every turn the temptation to condemn the morality and behavior of his five severely emotionally damaged protagonists, he instead paints a portrait of real, raw emotion.

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