He was selling that day in SoHo: selling the All-Star Game, selling the MLS, selling the concept of the "Beckham Effect" on the U.S. Soccer.

WSJ: David Beckham: A Farewell to the Faux Hawk

So to address your first question: Yes, Paul has sold out, but I'm not sure the concept of selling out has all that much traction anymore.

NPR: Slate's Ad Report Card: Sir McCartney's Fidelity Ads

Hollywood is still clinging on to the concept of selling physical goods like BluRay and DVD disks and giving those formats an advantage over legal streams.

FORBES: Internet VOD: Some progress but still ways to go

This ability to perform small tasks during bits of downtime is a major selling point in the concept of a mobile workforce.

FORBES: Why Investing In A More Mobile Workforce Makes Sense

To see why, the concept of short-selling needs to be defined.

FORBES

"Apple is getting to be a royal pain in determining who can get at their applications store, " says Farber, who welcomes the concept of an open forum for selling applications.

NPR: Google's Android Software Debuts On New Phone

Wal-Mart was experimenting with selling groceries at six stores but hadn't figured out how to expand the concept.

FORBES: Magazine Article