In 2011, London worked on a collaboration with Cole Haan, the Nike-owned shoe maker.

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The shoe brand and luggage-maker have already opened anew with chic boutiques and strong success: last year the Della Valle-owned Vivier achieved a turnover of 74.5 million Euros in 2012.

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Crocs slid 1.01, or 5%, to 19.41, after the shoe maker's fourth-quarter earnings topped expectations but its first-quarter earnings outlook was below forecasts.

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The story of how Nike co-founder Bill Bowerman developed a running shoe sole from a waffle maker has become a minor legend.

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This month Cohen will add the City of Boston, which is launching a 600-bike system (sponsored in part by athletic-shoe maker New Balance).

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