"It's kind of for the people who made it happen, " says Kevin Wilkins, a DonutHill key holder and editor of The Skateboard Mag.
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"It is a study of the evolution of skateboard art through the actual art itself and the technology used to apply the art on the skateboard, " he said.
"This is kind of like the flying skateboard, " said Jared Fliesler, a general partner at venture capital firm Matrix Partners, referencing the still-not-here hoverboards from the "Back to the Future" trilogy.
The chassis, which GM calls the "skateboard, " is supposed to last for decades, and it can put on different bodies like they were clothes.
Consolidated sent out letters to some of the 1, 000 specialty skateboard shops around the country, urging them not to sign on with Nike, and ran appeals in skate magazines, such as Thrasher and Big Brother.
We also attached the camera to a skateboard by using one of the elastic straps pulled tight around it and clipping the camera in with one of its mounts.
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The six-year-old had been playing on a skateboard on the family's driveway when she was hit by the vehicle.
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The video also emphasizes the perks and casual vibe of working at a deep-pocketed tech company, where employees get free food, work barefoot and skateboard around the office.
An electric guitar and skateboard hang on the walls of the more casual Reaction room.
At 10, 500 feet, the ride felt like a skateboard over railroad tracks.
The conversation gave Vaught an idea: to create an art exhibit featuring more than 200 skateboard "decks" -- the board where the artwork is applied -- from eight artists.
As the market expands, even original skateboard companies have to tread carefully.
Atlanta (CNN) -- Todd Vaught has been skateboarding since he was 10 years old, yet he was caught off-guard by a question from the much younger salesman at his local skateboard shop.
Visitors to the Skate it or Hang It exhibit at the Museum of Design Atlanta can see how skateboard art has gone from simple line "tattoo" art to high-end illustrations and actual photography, and how the process is completed.
He perfected the art of buttboarding sitting on his skateboard and careering down hills with no helmet and no brakes and staged rock-throwing wars with other shiftless kids in empty lots.
When he returned from the tour, Keith Hufnagel, founder and owner of the streetwear firm HUF, hired him to design skateboard graphic at his shop in San Francisco's Tenderloin district.
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"It's not at all about whether the character has on a baseball cap, rides a skateboard or uses hip language, " explains Hardison.
There's no official listing of skateboard key clubs, since being hidden is sort of the point.
The field has been replaced by various exotic and cartoony settings like a skateboard park or outer space.
At Astoria Park, you'll find a skateboard park, jogging track and waterfront paths, along with the city's largest outdoor swimming pool.
"The Spliff is a unique design that we created to be a hybrid between a longboard and a regular skateboard, " says Ryan Daughtridge, Bustin Boards' founder.
On the plane to America from India in 1990, he made a to-do list: learn to skateboard and bungee-jump, go on road trips, hang out with girls.
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