Not long ago, battles over the display of the Confederate Stars and Bars in South Carolina, Georgia, and Mississippi had provoked defenders of Confederate heritage to protest in state legislatures.

CNN: Tragedy prompts renewed patriotism

"The demand is still there for the old Georgia flag (with the Confederate Stars and Bars), " says Pat Robinson, owner of Savannah Sails and Rails flag shop in Savannah, Georgia, whose stock of standard 3-by-5 foot American flags ran out soon after the September 11 attacks.

CNN: Tragedy prompts renewed patriotism

No wonder everyone involved in the series--from its stars to the bars they frequent and brands they wear--are pushing hard to make the most of this fourth, and perhaps final, season.

FORBES: Scrounging For Gold In 'The Hills'

They may have moved to DC from somewhere else, but today, many sport the two bars and three stars flag tattoo of the city.

BBC: Neighbourhood spots in the nation's capital

The hour-plus pitch will be followed by a similarly traditional party complete with network stars and open bars.

FORBES: NBC Goes Back To Basics