So, keeping with the car analogy, participants do not even know the sticker price of the vehicle.
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The sticker price at Princeton or Stanford, including room and board, is upward of fifty thousand dollars a year.
The discounts at many private institutions are now at 50% or higher, so net tuition revenue is less than half the sticker price.
The reality is that very few families actually pay the sticker price and trying to save that amount would be too daunting for most people anyway.
Consumers are told the sticker price of the whole car and make their decisions based upon that information, not based upon the price of all the various components.
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If they are so in demand that dealers can charge thousands over the sticker price and still they are flying off the lots, just build the cars and they will come.
There is no reason other than massive taxation of more than 50 percent and consumer naivete that thinks paying the sticker price of a BMW X5 is the same value as buying a Cherokee.
Homeowners, if qualified, will be able to knock off a few bucks of the sticker price as the turbine is eligible for local, state, and federal incentives including a 30 percent federal tax credit.
Samsung's high-end smartphones are priced similarly to their iPhone counterparts in the U.S. But Samsung's devices have been significantly discounted at times, to less than a quarter of the sticker price in some cases.
Some CNN.com users recently shared their stories of buying used Geo Metros -- the oft-maligned, snail-sized car from the 1990s that gets gas mileage similar to a hybrid of today for a fraction of the sticker price.
But in the same period, the share of instruction costs paid for by actual tuition not the sticker price, but the amount students actually pay after financial aid has nearly doubled, to 40 percent from 23 percent.
Some students and parents impacted in various ways by the ripple effects of the financial crisis cannot get access to some types of loans the way they were able to in the past, and of course the sticker price of college is still going up.
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The pricing of an individual item may no longer be determined by the sticker price but instead depend on how often the consumer has bought that item before, whether they have accepted promotional offers to try out a related product, and the location of the town and store where they are shopping.
Last year, the median sticker price at about 280 private colleges and universities tracked by the debt-rating firm rose 3.9%, the smallest increase in at least 12 years.
We don't know what the final sticker price is going to be on this thing.
Or at least close enough in cost that people actually buy the product based on lifecycle costs rather than just the initial sticker price.
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Suppose someone buys a new limited-edition car that happens to appreciate, rather than depreciate like most cars, so that it can be sold a year later for more than the original sticker price.
Moreover, by offering increasingly generous packages to students who haven't demonstrated a need, private colleges and universities make haggling and bickering the norm, and direct too many dollars away from families that can't afford the high sticker price and whose needs therefore go unmet.
Better to be selling Toyota Priuses, which leave the lot at a price above the sticker.
Car buyers pay for labour, steel and paint, but the price sticker may not reflect the full cost of the noxious goo the car factory spills into a river.
Depreciation is the biggest factor in determining how much a vehicle will cost the owner--most new cars lose anywhere between 10% and 20% of their sticker price the moment they leave the lot.
That is, over the past generation the most selective schools in the country got into the habit of listing a high sticker price and then discounting that price as needed in order to fill a class.
Some of your sticker price is going to end up in the pocket of a tort lawyer.
"Sticker shock" at the 6% or 7% price tag shouldn't spook governments into promising fancy schemes at summits that they can't actually deliver (for more on this line of argument, see Friday's blog on Chancellor Merkel).
Shoppers can expect unpopular and overstocked models to be offered with the deepest discounts, while the hottest-selling rides may still command at or close to sticker price.
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Perhaps, in the end, a higher price will be a far more effective warning sticker than anything America's surgeon-general could ever dream up.
Under a scheme of this sort, which some housing experts proposed in 2009, the long-term cost of a housing bailout would have been substantially smaller than its sticker price.
On the other hand, if the unemployment rate increases, then cars will likely be preferred over trucks due to its lower sticker price.
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Frequent price cuts have Indians wondering if the car is worth what it says on the window sticker in the car lots.
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