Blogging, as it's often called, has become, in the last year, a trendy Web toy for the stream-of-consciousness set.

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Twitter followed suit: Its private accounts are rare, meaning Twitter's fire-hose of updates is becoming an invaluable stream of the world's consciousness (incidentally, this month saw that stream licensed to both Microsoft and Google to bolster their search efforts).

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Instead, it's full of stream-of-consciousness ramblings and interminable descriptions of the grim Canvey landscape.

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Ivory has pulled off the unenviable task of bringing Lawrence's stream of consciousness to life.

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The film is based on William Faulkner's 1930 stream of consciousness novel, which is narrated by 15 different characters.

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Instead, he suggests marketers look to a purer stream of data: the aggregated clicks of the Internet's collective consciousness.

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