"There's dirt under their fingernails, they probably don't use the best English or have the best table manners, but they have 10 to 20 employees, " Mathile says.

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It was created in 1996 by former British model Lyndy Janes and Apple Computer refugee Sue Fox after they recoiled at the appalling table manners of Nerdistan's accidental billionaires.

CNN: ASIANOW - TIME Asia | Asia Buzz: It Still Isn't Very There Here

The data is strangely silent about table manners, generally, and silverware, specifically.

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It's more than just table manners (though Lyndy and Sue might envision opportunities after witnessing the buffet racing at some of Asia's smarter hotels).

CNN: ASIANOW - TIME Asia | Asia Buzz: It Still Isn't Very There Here