All drinks were tea-coloured, but were designed to mask some ofthe normal sensory cues associated with tea drinking (such as smell, taste and familiarity ofthe brew).
Starbucks' penetration is perhaps most remarkable of all, given that China is a country of devoted tea drinkers who do not take readily to thetasteof coffee.
Marking its 125th birthday in 2013, the Scottish baronial-style Banff Springs Hotel in Banff National Parkwas built to give travellers a tasteofthe wilderness without needing to sacrifice their afternoon tea.
Since his start selling herbal botanicals from a health-food shop in the 1970s, Mr. Smith, 62, has honed his knowledge of what good tea leaves taste like.