In the advent of big data mining and the Internet of all things, we have the technology to absolutely tailor our campaigns.

FORBES: Think More, Think Local

The staggering, and fast-growing, information-crunching capabilities of data-mining technology broaden the definition of what is considered suspicious.

ECONOMIST: Data mining

Unlike with traditional TV campaigns, advertisers online can increasingly target commercials at precisely the right sort of people, using sophisticated data mining and tracking technology.

BBC: Your views: Are targeted online adverts too intrusive?

The most successful of these new Big Data mining toolmakers and consultants will likely be those that first master and then advance the technology of data compression.

FORBES: The Big Data Gold Rush