It turns out the moral from the fable of the tortoise and the hare holds true in investing, slow and steady wins the race.

FORBES: Stock Winners For The Long Haul: The Tortoise Beats The Hare

That is, of course, the punch line to the Aesop fable about the slow, compact tortoise and the sleek, swifter hare.

FORBES: Slow and Steady Wins the Race

The spots run 90 seconds--30 seconds more than the ones Pfizer ran for just four months last year--and hew to the same narrative as the old one, using a race between a tortoise and a Belgian hare to dramatize the fact that quitting smoking that favors the slow and steady--and that Chantix can help.

FORBES: Magazine Article

The Bug Club Plays to Read include traditional stories such as The Hare And The Tortoise as well as dramas about children today.

BBC: Pupils learn to read 'in many ways', says laureate

One such study, conducted by Sarah Werning of the University of California, Berkeley, and her colleagues, is reminiscent of Aesop's fable about the hare and the tortoise with dinosaurs playing the role of the cocky lagomorph and crocodiles that of the slow but steady chelonian.

ECONOMIST: Or, rather, the dinosaur and the crocodile

By the time the first Chantix TV ads featuring a tortoise and a hare aired this September, the drug was already a bona fide hit.

FORBES: Magazine Article

The execution of China's space program has led to "tortoise and hare" comparisons with the United States.

CNN: Will China overtake America in space?

George Bellows and his friend Edward Hopper have been the hare and the tortoise of American realist art.

WSJ: George Bellows at Washington's National Gallery of Art

Drug industry critics had suggested drugs be marketed for a year before advertising began, and Pfizer did exactly that, running the first of its tortoise and hare ads for Chantix in September 2007.

FORBES: Magazine Article

The process of setting standards and WTO policy is more tortoise than hare, according to Lamy.

FORBES: Navigating The World's Trade Winds