It debuted at the Tribeca Film Festival on Sunday and will air July 9.
The latest public-relations volley was launched on April 21st at the Tribeca Film Festival in New York.
The late screenwriter and director Nora Ephron is to have an award named in her honour at the Tribeca Film Festival.
I'll never forget the night it debuted at the Tribeca Film Festival.
And it's why Schwartz brought the movie to the Tribeca Film Festival last month--to build buzz, then find a buyer for the film who will ultimately get it distributed to theaters.
De Niro is also being honoured for his contributions as a director, as a producer through his Tribeca Productions, and as a co-founder of the Tribeca Film Festival in New York.
"It made me work harder, " she said at a discussion following the film's North American premiere Sunday evening at the Tribeca Film Festival, saying that she instead rehearsed longer with the actors.
Speaking during an appearance at the fourth Doha Tribeca Film Festival in November 2012, Wade said that screenwriter John Logan had been working with Mendes on a follow-up to Skyfall.
The 12th-annual Tribeca Film Festival runs April 17 through April 28.
Australian feature film The Rocket has taken the top honour at this year's Tribeca Film Festival in New York.
BBC: Tribeca honours Australian film The Rocket with top prize
Although buyers often are distracted by the looming shadow of the Cannes Film Festival, which begins May 16, "Tribeca is a good one to pay attention to, " said David Laub, who handles acquisitions for Oscilloscope Laboratories, a New York-based distributor that releases features and documentaries, often with a subcultural element.
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