Shakespeare was born about 80 years after Richard died and wrote during the Tudor dynasty.

WSJ: Richard III's Grave Confirmed

His death at Bosworth - the last English king to be killed in battle - ushered in the Tudor dynasty beginning with Henry VII.

BBC: Richard III dig: Skull image released ahead of DNA results

But Tudor Morgan, the heir to the dynasty, is back behind a counter once again - 10, 000 miles away in one of the world's most southerly shop at Port Lockroy on Antarctica.

BBC: Antarctic career lands Tudor Morgan Queen's Polar Medal

Edward IV went on to rule, with a brief interruption, until his death 22 years later a death that triggered the final stage of the conflict and the rise of a new dynasty under Henry Tudor.

ECONOMIST: The battle of Towton