With both beginning new terms after Obama's re-election last year and Netanyahu's recent formation of a new government, the president's visit was an opportunity to reset the relationship and signal unified positions on major issues such as the Middle East peace process and Iran's efforts to develop a nuclear weapon.

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At each level, people are performing this same process, all unified by the higher-level goals.

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They, and the EPO itself, are worried that a unified process with a lower cost to companies would result in lower revenues.

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Unified offers what it calls enterprise-level services to automate the whole process on multiple social sites.

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