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They are, depending on your perspective, either pursuing the ultimate vanity project or are on the forefront of a new age of exploration that harkens back to the great adventurers of centuries past when men (and they were nearly all men) ventured into the vast blank spots on the world map.
FORBES: Branson And Schmidt Race To The Bottom Of The Ocean
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The Liberal Democrat group said the contribution had been "little more than a vanity project" for the Tory group.
BBC: Surrey withdraws ?5m offer to Runnymede Magna Carta plan
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Aside from its inexcusable length, this is a solid piece of filmmaking, not just the work of an actor who's generated enough power to get a vanity project off the ground.
CNN: Review: Praise the Lord and pass the editing console for 'The Apostle'
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Mr. McNamee dismisses the perception that Moonalice is a vanity project, given its roughly 100 performances per year.
WSJ: The Tech Investor Is With the Band: Roger McNamee and Moonalice
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It is instead one about what it means to be a liberal in today's media environment....Gore refused to sell his channel to conservative Glenn Beck saying that he didn't wish to see his vanity project fall into the hands of those who disagreed with his politics.
CENTERFORSECURITYPOLICY: Al Gore Profits from the Stealth Jihad
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More than a decade ago, VW Chairman Ferdinand Piech, grandson of Ferdinand Porsche, commissioned a vanity project to rival the pyramids: to resurrect the great French luxury and racing marque Bugatti, right down to Ettore Bugatti's l'orangerie in Molsheim, in Alsace, France, and build there the greatest sports car of all time, with no compromise.
WSJ: Bugatti Veyron 16.4 Grand Sport Vitesse at 210 MPH, for a Long, Long Time | Rumble Seat by Dan Neil
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The decision to do this can only be perceived as a vanity project or a massive error of judgement by his advisers.
BBC: African viewpoint: Pride and politics
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Matthew Sinclair, chief executive of the TaxPayers' Alliance, which campaigns for lower taxes, said HS2 was a "great vanity project... poor value compared to more affordable alternatives, but there is still time to reconsider that white elephant".
BBC: HS2 legislation outlined in Queen's Speech