Much worse than losses from shoplifting is the possibility of waking the regular shoppers from the dream state that the stores have worked so hard to induce.

NEWYORKER: The Secret Shopper

And then I saw, around the edges of his face, in the balled musculature and the set of his eyes and jaw, that he was in a waking dream.

NEWYORKER: The Reptile Garden

So one day, while walking through the most beautiful area of Beverly Hills and praying for inspiration, I had a vision like a waking dream about starting my own pet sitting business.

FORBES: From Dropout to Six-Figure "Book Mama": The Un-Schooling of Linda Sivertsen