But gamers who already loved the expansive, altered-reality world of the series first met her in 2011 at the Electronic Entertainment Expo, the world's largest video-game gathering.

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The revision came days before the opening of the six-month Shanghai World Expo, which organizers expect will draw more than 70 million people.

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The Peel Group, an infrastructure and real-estate outfit, hosted a pavilion at the Shanghai World Expo last year.

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The Shanghai Corporate Pavilion at the World Expo, funded by local state enterprises, commissioned a Pulitzer-prize-winning photographer, Liu Heung Shing, to compile a book of images of Shanghai's history, giving him unprecedented access to the city's archives.

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Currently under construction, the 40-storey Cajasol Tower is being built on the former site of the 1992 World Expo in La Cartuja, a neighbourhood that Seville has struggled to redevelop.

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Since then, two events, the Beijing Olympics later that year and the Shanghai World Expo of 2010, might have served as coming-out parties for a rising China.

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He also received a briefing on the Yeosu World Expo and met the President of Yonhap news agency, Park Jung-chan.

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