But The World Is Flat has an alarming tenor to it, perhaps too severe.
This New York Times columnist wrote a bestseller called The World Is Flat, which speculates about the rise of China and India.
Disbelieving that the world is flat, he has tried to put himself into places and positions where there is a higher probability of interesting things happening.
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Books such as The World Is Flat and The Elephant and The Dragon have chronicled the rapid rise of China, India, Southeast Asia and eastern Europe, et al. Of course, many factors from supply-side tax policies to open trade have contributed to the global boom.
Regardless of what Tom Friedman said, the world is not flat, and location still matters.
The World Wide Web is flat, static, and largely dependent on desktop and laptop computers to work right.
I've chosen to find it comforting - a reminder that the companies in the FTSE 100 only make about 20% of their sales in the UK. So our companies can do well from growth in other parts of the world, even when the domestic economy is flat.
This reminds us that not only is the world decidedly flat, but the influence of American culture spreads like water.
"The world is going to be flat going forward, " said Mr Williams.
Today Samsung is the world leader in flat-panel TVs and the number two in mobile phones.
The conventional wisdom on globalisation is that it produces a flat world in which everybody consumes the same bland products in the same bland settings: a universal airport lounge.
The fact is that today, Facebook at its core, is flat on its face in the mobile world.
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We just wonder if there is room in the flat panel world for both plasma and LCD.
Vizio , the maker of flat-screen TVs, is leaping into the world of smartphones and tablet computers.
Ted Spread is rated around a 33-1 chance for the world's most famous Flat race.
In contrast, the other 2004 super-filly, Ouija Board, is owned solely by Lord Derby, whose ancestor founded the world's most famous Flat race.
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Since then, in an environment where revenues are flat-to-down across the board and where the world-wide transfer market is down 30-40%, Audi has reduced their stake in Bayern.
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In our world-is-flat, winner-take-all economy, many futurists said the winners would fall into two camps: super nimble start-ups from Silicon Valley (and similar hotbeds) wielding world-class technology and talent and the largest multinationals with brand, reach and fortress balance sheets.
The World Cup will be about flat pitches, attacking starts and big totals, and Strauss has to show that he is the right man to open the batting in those circumstances, otherwise the selectors must do the right thing and replace him with Collingwood.
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