Moreover, this season's combined audience of about 21 million for "The Voice" and "The XFactor" is only a fraction above the 20 million average that "Idol" drew last season, suggesting there is a limit to the number of people who will tune in to watch singers compete.
As the official headphone partner of THEXFACTOR, the new X Headphones will be seen in episodes throughout theseason as well as featured in a key in-show integration.
The biggest changes so far have involved talent, starting with "The XFactor" decision to hire pop stars Britney Spears and Demi Lovato for the fall season, enticing them with many millions of dollars.
The autumn viewing season has arrived, with the first of the Saturday night blockbusters - ITV's XFactor - hard on the heels of Channel 5's Big Brother.