See the movie with a thousand friends, scream and shout, and then forget it.
Half of American homes own an electric drill, but most people use it once and then forget it.
I've always suspected that many people use it once to look at their own house - and then forget about it.
Current orthodoxy says balance the budget then forget about it.
It's going to be a tough couple of hours and then you forget about it.
The only example given was the VOD buy screen, which isn't a big deal in of itself -- unless of course the user interface depends on tru2way, then you can forget it.
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But then, on second thought, forget it.
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I've known people who put the alarm clock in the living room, but then forget to set it before going to sleep.
And then we will all go to bed and forget that it all happened.
Their strategy is to keep this thing going, and then maybe it will peter out and people will forget and like to go back.
"If I don't use it to have more pleasure, to improve my game, then I will just forget it because it was just a gadget, " he said.
"It is easy to forget the different country we were then, " he said.
For if we forget it then we end up driving around in circles as this Washington Post piece does.
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But while it does a whole lot more than other augmented reality apps, it still looks like something you might try out a couple of times, then forget.
Then put the paper in a drawer somewhere, forget about it, and come back to it in a week.
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