As you get better you try and pick locations away from other players because there is intense competition for vowels.

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"There is intense competition for what turns out to be a narrow segment that has the skills we are looking for, " said Jim Pilarski, the head of HR for Asia Pacific, Middle East and Africa for hotel chain operator Marriott International Inc.

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"Conditions on the High Street are difficult, competition is intense and there is nothing to suggest this will change in the coming months, " said Richard Baker, chief executive of Boots.

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There are a few professions, like acting or studio art, where the competition is so intense that even extremely talented and hard-working people never get a break.

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