And perceived drawback of telephone counselling - lack of face-to-face time - actually turns out to be one of its greatest strengths as one in six people say they're too embarrassed to talk face-to-face about their difficulties.

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About one third added that they felt no need to talk to a person face to face about their problems because of the resources available online.

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As Facebook grows up, brands will inevitably face some growing pains as they work to talk to consumers on the social network.

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But often Santamaria seeks out merchants to talk more generally about their businesses and find out what challenges they face.

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It was a chance to talk about the issues and the opportunities that women business owners and entrepreneurs face as they build innovative and successful companies across the United States.

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